Your sales team's AI performance lab.
PitchLabs captures your real sales conversations, analyzes them with AI, scores each call against your custom methodology, and gives managers a repeatable system for coaching reps, improving demos, and finding what actually drives revenue.
Powerful out of the box. Fully customizable to your sales process. We help design your scoring system, dashboards, workflows, and AI insights around the exact way your team sells.
For B2B teams running demos, discovery calls, onboarding calls, and consultative sales motions.
Lab Results — Call #1042
Analyzed"Yeah, we're definitely interested in rolling this out. My only concern is the implementation timeline. We can't afford to have our reps offline for two weeks learning a new system."
Free AI Sales Call Lab Preview
We'll build a private sample PitchLabs workspace for your team — with a custom discovery/demo scorecard and a scored call preview — before you subscribe.
- ✓Your sales methodology mapped into a custom scorecard
- ✓A sample call scored against it so you can see exactly what the output looks like
- ✓A manager dashboard preview with coaching insights for your team
No subscription. No credit card. No setup fee. If it looks useful, we can talk about implementing it for the team.
Claim Your Free PreviewWhat we build for you
Delivered within 48 hours of your request
Turn every call into a coaching opportunity.
Your calls already contain the answers. PitchLabs scores them against your custom methodology and gives managers evidence-based coaching — without reviewing every call manually.
Connect your conversations
Capture calls from meeting tools, manual uploads, CRM workflows, and supported dialers.
Build your sales formula
We configure custom scorecards and coaching criteria around your methodology, not a generic model.
Let AI analyze the call
PitchLabs scores conversations, detects objections, deal risks, and surfaces key coaching moments.
Coach with evidence
Managers get dashboards, rep trends, call reviews, and clear improvement priorities — automatically.
What the AI scores & surfaces
Never miss a sales conversation.
PitchLabs joins your scheduled meetings automatically, captures every call with full audio and transcript, and queues it for AI analysis — without reps touching anything.
How meeting capture works →Today's Calls
Auto-recording onConnect the sales tools your team already uses.
PitchLabs is designed to fit into your existing sales workflow. Start with HubSpot, calendar, email, meeting capture, manual uploads, and supported dialers — then expand through custom integrations as your workflow grows.
HubSpot CRM
Connect calls to contacts, companies, deals, owners, stages, and pipelines. Push summaries, scores, and coaching notes back into your CRM.
Zoom & Google Meet
Capture scheduled sales conversations and turn them into transcripts, scorecards, and coaching insights.
Gmail & Google Calendar
Use calendar and email context to identify calls, attendees, reps, and meeting metadata.
Aircall & Dialers
Import call recordings and call data from supported dialers so phone-based sales conversations can be scored too.
Manual Uploads
Upload audio, video, or transcripts from any source and run them through the same AI analysis workflow.
Custom Integrations
Additional CRM, dialer, reporting, and workflow integrations can be scoped for teams with more advanced requirements.
Built around your sales motion.
PitchLabs is powerful out of the box, but the real advantage is implementation. We help configure the system around your process, your buyer journey, your objections, your methodology, and your definition of a great sales conversation.
Need something more specific?
Custom enhancements are available through Custom Lab. Advanced dashboards, workflow automations, integrations, custom AI analysis, reporting systems, and additional feature modules can be scoped based on complexity, usage, and implementation needs.
Three plans. All built around your team.
Every PitchLabs plan includes AI call analysis, custom scoring, and manager-ready coaching tools. Book a demo to get a custom quote and see which plan fits your team.
Launch Lab
For smaller B2B sales teams that want AI call analysis, custom scoring, and manager-ready coaching workflows.
Book a DemoIncludes:
- ✓Up to 5 seats
- ✓1–2 custom scorecards
- ✓AI call scoring & summaries
- ✓HubSpot CRM integration
- ✓Manager coaching dashboard
- ✓Rep performance insights
- ✓Manual uploads supported
- ✓Monthly call allowance included
Team Lab
For growing sales teams that need deeper visibility, stronger dashboards, expanded analytics, and more automated workflows.
Book a DemoIncludes:
- ✓Up to 10 seats
- ✓Everything in Launch Lab
- ✓Expanded scorecard coverage
- ✓Auto meeting recorder workflows
- ✓Advanced manager dashboards
- ✓Team trend & rep comparison
- ✓Manager review queue
- ✓Expanded call allowance
Custom Lab
For teams that want a deeply customized AI sales performance system with advanced workflows and dedicated implementation.
Book a DemoIncludes:
- ✓Unlimited seats
- ✓Custom call allowance
- ✓Custom scorecards & AI logic
- ✓Advanced HubSpot workflows
- ✓Custom dashboards & reporting
- ✓Executive visibility tools
- ✓Advanced integrations
- ✓Scoped custom enhancements
Plans include monthly analyzed call allowances. Additional usage is available for teams with higher call volume.
Book your PitchLabs demo.
Choose a sample time below to preview the demo booking experience. Live calendar booking will be connected later.
30 min intro call
We'll walk through your current sales process, show how PitchLabs scores your calls, and design a custom scorecard for your team.
Review your sales coaching process
See live AI call analysis in action
Discuss implementation timeline
July 2026
Times shown in your local timezone
Ready to build your sales team's AI performance lab?
Book a demo and we'll map your sales process, review your coaching workflow, and show how PitchLabs can turn real calls into a repeatable performance system.
Book a Demo