Make every rep sell like your best rep.
A custom AI sales-coaching system, engineered around exactly how you sell — owned by you, hosted and managed by us.
- ✓Own it, don't rent it — your methodology, your data, your system
- ✓No per-seat tax — grow your team without growing your bill
- ✓Built by an operator — created by an active sales leader, not a software vendor
- ✓Truly custom fit — tuned to your exact motion, not a generic rubric you adapt to
- ✓A coaching loop that changes behavior — not just dashboards
For VP/Director-level sales leaders running B2B demo-led or consultative motions.
Lab Results — Call #1042
Analyzed"Yeah, we're definitely interested in rolling this out. My only concern is the implementation timeline. We can't afford to have our reps offline for two weeks learning a new system."
Built by an operator
Not a software vendor's idea of sales coaching.
"I built PitchLabs because I run active AE and MDR teams and couldn't find a tool that scored calls the way we actually sell. Every platform forced us into their rubric — a generic template built for someone else's motion. So I built one that adapts to yours. And I flat-priced it so growing your team doesn't punish you."
Nikki
Founder · Active sales operator running AE & MDR teams
Own it, don't rent it
Your methodology, your data, your software — a system built for your team that you own, not a dashboard you rent from a vendor.
No per-seat tax
Growing your team doesn't grow your bill. Flat monthly managed-service retainer, unlimited reps.
Built by an operator
Created by an active sales leader running AE and MDR teams — not a generic software vendor who's never been on the floor.
Truly custom fit
Engineered around your specific sales motion. We identify the behaviors that predict your closed-won deals and build the scorecard to them.
See it on one of your own calls — free.
Share one recording or transcript and we'll map your sales methodology into a custom scorecard, run the call through our AI engine, and show you the full manager view — before you subscribe to anything.
- ✓A custom scorecard built around your actual sales motion
- ✓Your call scored against it — every moment flagged and explained
- ✓The manager dashboard view your team would see every week
No credit card. No subscription. We'll follow up within 1 business day with your scored call and scorecard.
What we build for you
Delivered within 48 hours of your request
Integrations
Plugs into the tools your team already runs on.
PitchLabs connects to CRMs, meeting recorders, dialers, and sales execution tools — or integrates with any platform that has an accessible API.
Turn every call into a coaching opportunity.
Your calls already contain the answers. PitchLabs scores them against your custom methodology and gives managers evidence-based coaching — without reviewing every call manually.
Connect your conversations
Capture calls from meeting tools, manual uploads, CRM workflows, and supported dialers.
Build your sales formula
We configure custom scorecards and coaching criteria around your methodology, not a generic model.
Let AI analyze the call
PitchLabs scores conversations, detects objections, deal risks, and surfaces key coaching moments.
Coach with evidence
Managers get dashboards, rep trends, call reviews, and clear improvement priorities — automatically.
What the AI scores & surfaces
Every call flows in automatically. Nothing slips.
Connect your recording sources — Zoom, Google Meet, Fireflies.ai, or any supported dialer — and every call flows into the same AI scoring and coaching workflow automatically.
How call import works →Today's Calls
Sync activeBuilt around your sales motion.
Every deployment is custom — we configure scorecards, dashboards, and AI logic around exactly how your team sells.
- ✓Custom scorecards
- ✓Coaching workflows
- ✓Manager dashboards
- ✓HubSpot pipelines
- ✓Objection criteria
- ✓AI analysis rules
Need something more specific?
Custom enhancements are available through Custom Lab. Advanced dashboards, workflow automations, integrations, custom AI analysis, reporting systems, and additional feature modules can be scoped based on complexity, usage, and implementation needs.
Engagement model
How we build — and run — your system.
A one-time build fee to design and implement your custom system — then a flat monthly managed-service retainer to keep it running, tuned, and growing with you. No per-seat tax. Ever.
Free single-call analysis
Start hereSend us one call and we'll build a custom scorecard around your motion, score the call with evidence, and show you the full manager view — no credit card, no commitment. This is how every engagement starts.
Build
One-time implementation feeWe design, configure, and deploy your custom AI performance system from scratch — scoped to your team's complexity and motion.
Fee is scoped per team — priced in the thousands, based on complexity and integrations required.
Manage
Flat monthly retainer · unlimited repsWe host, maintain, and continuously improve your system. Your team grows — your bill doesn't.
Flat rate scoped to your team's needs. Growing your headcount doesn't grow your retainer.
Optional: 30-day paid team pilot
Not ready for a full build? We offer a scoped 30-day pilot — a working system built for your team, proven before you commit to the full engagement.
All engagements start with the free call analysis.
Or book a live demo.
Pick a time and we'll walk through your sales process, show AI call scoring live, and design a custom scorecard for your team.
30 min intro call
We'll walk through your current sales process, show how PitchLabs scores your calls, and design a custom scorecard for your team.
Review your sales coaching process
See live AI call analysis in action
Discuss implementation timeline
August 2026
Times shown in your local timezone
Send us one call. We'll score it free.
Share a recording or transcript and we'll map your sales methodology into a custom scorecard, run the call through our AI engine, and show you the full manager view — before you subscribe to anything.
No credit card. No subscription. Response within 1 business day.